Aktion.it — the German word for the offer, on the Italian register

aktion.it

Aktion is the word German speakers reach for when they mean a promotion, a campaign, a special offer: the card in the shop window, the subject line of the newsletter, the button in the checkout. Six letters, one dictionary entry, no hyphen. On .it it points at a specific and well-off audience — South Tyrol, where business inside Italy is done in German, and the German-speaking customers that Italian retail, tourism and export sell to every season. It fits a deals site, a retail campaign platform, a discount programme or an agency. A common word in one language is still a scarce address in the other.